Auto-post
Publishing content to a channel without a human pressing send at that moment. AutoPilot distinguishes this from auto-generate: a post can be generated automatically but still require approval before it publishes.
Resources
Everything we have learned, written down
Ten playbooks, briefings and field notes from running AutoPilot inside real Indian marketing teams — plus a calculator you can use before you talk to anyone.
Playbook library
Search, filter and sort the full library
Ten pieces, six topics. Filters update the grid immediately, and each item opens in a reader view.
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Interactive calculator
What would AutoPilot change in your numbers?
Move the sliders to match your funnel. The model is deliberately conservative — a 32% lift in qualified leads, an 18% better close rate and 62% less manual production time.
₹1,50,000
Paid media plus production cost per month.
₹320
Blended across all channels.
22%
Lead to paid customer.
₹48,000
Lifetime or first-order value per customer.
26 h / week
Design, captions, scheduling and reporting.
Influenced revenue per month
₹0
0Leads per month
0Qualified leads
₹0Weighted pipeline value
0 hTime returned weekly
₹0Net monthly gain
0×Return on plan cost
Adjust the sliders to generate a scenario.
Directional estimates based on anonymised results across comparable Codelite deployments. Net gain assumes the Growth plan at ₹24,900/month and ₹850/hour blended marketing cost, both exclusive of GST.
Glossary
The terms that come up in every evaluation
Plain-English definitions, written for the person who has to explain the platform to their own team.
Approval policy
A per-channel rule that decides whether a queued post publishes on schedule, publishes after a fixed number of approved posts, or waits for a human every time.
Content pillar
A recurring theme — proof, education, brand, promotion — that a calendar is built around. Pillars keep volume steady when individual ideas run out.
Cost per qualified lead
Media spend divided by leads that meet your qualification definition, not raw form fills. It is the only cost metric worth optimising against when sales capacity is limited.
Creative fatigue
The measurable decay in a creative's performance as the audience sees it repeatedly. Typically nine to fourteen days for statics in Indian paid social.
Attribution window
How far back the model looks when crediting a conversion to earlier touches. Seven to thirty days suits short cycles; B2B needs up to ninety.
Connect Profiles
The dashboard where each channel account is authenticated and mapped to the central engine. Every channel must report connected before automation can be armed on it.
Brand kit
The locked palette, type scale, logo variants and tone rules that every generated asset inherits. Approving a brand kit is what makes consistent output possible.
Workspace
An isolated instance holding one brand's assets, channels, calendar and reporting. Agency plans run many workspaces under one console; pricing is per workspace, not per seat.
The Codelite Dispatch
One email a week. Only what we tested.
A single dispatch containing one experiment, one number that surprised us, and one template you can use immediately. No product announcements unless there is something genuinely new.
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Using these resources
Questions about the library
Yes. Every resource here can be shared internally without attribution requirements, and you may quote from it in your own decks. We only ask that you do not republish the text in full as your own content.
A new piece is added most months, and existing pieces are revised when the underlying numbers move. Each revision is dated at the top of the reader view so you can tell whether the benchmark you are relying on is still current.
From anonymised, aggregated performance data inside client workspaces where the client has agreed to contribute to benchmarks. Nothing identifiable is ever published, and no single client's numbers are used to represent a whole category.
The calendars, approval matrices and reporting views described here ship as presets in the workspace, so you can adopt a playbook without rebuilding it by hand. Presets are available on every plan.
Put it into practice
Bring one playbook to a demo and we will set it up live
Pick the resource that matches your biggest problem, share it with us beforehand, and we will build the workspace configuration around it during the call.